The 2025 Cheonan K-Culture Expo, held over five days under the theme “Global K-Culture, Coloring the World,” closed on the 8th after attracting domestic and international tourists.

The K-Culture Expo, which opened on the 4th, came to a close with the K-Talk Show “NoBack Tak Jae-hoon,” the Cheonan Foreigners' Festival, the closing ceremony, and the closing reception.

Now in its third year, the K-Culture Expo showcased a variety of K-pop culture content blending culture and technology, reaffirming its reputation as Korea's leading comprehensive cultural industry expo.

From K-pop performances such as the K-Retro Concert, K-OST Concert, and ‘SBS Power FM Wendy's Young Street’ to themed exhibitions, food, beauty, webtoon, video content, game, and Korean language industry exhibition halls, industrial conferences, and K-Hanbok Fashion Shows, the event showcased the diversity of the cultural industry.

To explore the present and future of the K-content industry and enhance the competitiveness of the cultural industry in the AI era, AI, immersive media, extended reality (XR), and interactive technologies were introduced in each exhibition hall to enhance immersion.

Programs that visitors could enjoy together, such as K-POP random play dance and street karaoke, were held, and an experience zone with about 50 experience booths was set up, where visitors could participate in traditional games and craft experience programs.

1,000 drones lit up the night sky with K-culture themes, and the Independence Hall of Korea was open at night for the second year in a row, providing nighttime attractions.

This festival was a participatory event created jointly by local small business owners, companies, and communities, and was followed by cultural events linked to the K-Culture Expo, such as a Memorial Day tribute concert, a youth artist festival, a K-indie showcase, and a veterans' cultural festival.

In particular, despite the large crowds that gathered at the expo site over the five days, the event was held without a single safety incident, demonstrating a high level of visitor culture.

At the grassy area in front of the main stage, families, couples, and friends gathered in small groups, spread out blankets, and enjoyed the performances. They sang along to the songs performed by the artists on stage, creating a vibrant cultural scene where visitors and K-Culture came together.

Kim Seok-pil, Acting Mayor of Cheonan City, stated, “This K-Culture Expo served as a platform to introduce our culture to the world and foster understanding across generations and borders through K-Culture. We will continue to develop cultural platforms to establish Cheonan as a representative cultural city of Korea and a hub for K-Culture.”

[News Source: Chungcheongnam-do Cheonan City]